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Lean Startup

Essential knowledge for the future for technology-related organisations.

Lean Startup is an innovative method for developing new ideas and businesses, first proposed by Eric Ries in 2011. Our Lean Startup experts hold workshops, courses and lectures in Lean Startup. We customise the content according to your wishes, and can host everything from a one-hour lecture to workshops over several days.


Most newly launched products and services flop. This is not an unknown statement. However, one rarely gains an understanding of why they flop. We believe the reason for the frequent failures is that people make mistakes in the startup phase.

Our hypothesis is that these errors are triggered by 1) lacking understanding of the customer’s need, 2) lacking understanding of why the customers should buy this product, instead of doing as they have always done, and 3) the projects are technology-driven and not customer-oriented.

The method

The goal of this course is to introduce Lean Startup, including terms such as “learning cycles”, “MVP”, “pivot” and “business model canvas”. Lean Startup has a strong focus on relevant and effective product and service development processes. Firstly, the method will help you to prioritise correctly, and secondly, to move forward with developing what is important while avoiding excessive resource use.

How can you validate an idea in the least expensive and in the most efficient way? How do you make innovative products and business models, use these in experimentation and launch them when you are ready? Lean Startup is a full-day introduction course to the relevant literature behind the concept, as well as the practical use of Lean Startup.

The participants will gain a full understanding of the mindset behind Lean Startup: enabling them to hold valid knowledge about market conditions without making large and unnecessary investments. After completing the course, the participants are free to take the models and tools with them and use them in their own businesses.

Who is it for?

The course can be held internally in the company, at an open arena or “by invitation only”. We have welcomed groups from 6 to 120 participants. Prior knowledge of the subject is not required. The course is especially useful for senior executives, middle management, business developers, product and brand managers, sales executives and project managers.

We always customise the course content to the participants.

What do you learn?

  • How to use the business model as a practical, visual tool in the innovation process.
  • How to complete interviews in order to test a hypothesis.
  • What your main focus areas should be throughout the innovation process.
  • Techniques for experimentation.

Main themes

We always customise the course content to the target group, but some of the main subjects are:

What is Lean and Lean Startup?

  • What is the meaning of the term Lean?
  • Why does Lean Startup also concern Lean?
  • The effect and importance of Lean Startup

The tree central dimensions of Lean Startup

  • Customer-centricity/customer development
  • Smallest solution possible
  • The business model

Important tools

  • Defining the customer and customer group
  • The customer’s job
  • Consumer needs
  • The business model
  • Developing “the smallest solution possible”