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Profile and logo

Our visual identity is an important part of our personality.

All materials, from presentations to adverts, need to be of a quality that reflects our image, values and vision. On this page you will find the core of our brand guidelines.

You can find information and examples in our Brand Guidelines. These guidelines present the basic elements of the identity, and all communication should be based on the principles described in these guidelines. However, any material and activities involving BTO must always be approved by our Communication Department.

Please contact us for any questions you may have regarding our logo and brand identity.



Download a zip-file with our logo in different formats.

Please always check the Brand Guidelines for correct use of the logo.




BTO_blackBTO Black

PANTONE Process Black C
CMYK 0 0 0 100
RGB 44 42 41
HEX #2c2a29



BTO Blue

CMYK 100 95 5 39
RGB 33 31 94
HEX #211f5e



BTO Magenta

PANTONE Process Magenta C
CMYK 0 100 0 0
RGB 230 0 126
HEX #e6007e



BTO Cyan

PANTONE Process Cyan C
CMYK 100 0 0 0
RGB 0 159 223
HEX #009fdf